Brand Thinking
Whether you've previously invested in our Healthcheck diagnostic tool or not, we will always design a Positioning Programme if you become a client of ours.Click here for pdf brochure>
While others may rush to the Mac or the marker pen, we opt for the whiteboard. Positioning is a collaborative exercise and it determines whether the remainder of the project will succeed or not. |
We will invite you to attend a session with your colleagues in a 'nice' place of your choice. Here, over the next few hours (or even days), we will get to the bottom of your brand positioning. Often using unique tools developed by UK Branding.
One of our most compelling tools is the Brand Essence Video: as its name suggests, this is footage that demonstrates in words, pictures and music "what you stand for". Click here for an example>
Armed with your positioning we can then go on to build you a brand that truly reflects you. |
Our services include:
- Review of brand effectiveness
- Market & competitor assessment
- Market research analyssis
- Internal & External Brand audit
- Corporate name development
- Product name development
- Tagline development
- Naming guidelines
- Cultural & linguistic evaluation
- Web domain evaluation
- Name evaluation research |
