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Perola de Lagoa
Golf development:
Requirement:
Based upon customer perception research, to market the dvelopment to the new target audience through revised brand image.
Process:
We developed a fresh and exciting brand that took its inspiration from abstract themes representing water, trees and sun. The new brand image focused all communications towards the new target market. The brand was applied consistently across all communications including Literature, Advertising, Signage and Website.
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