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Meldform Metals
Rare Earth Science:
Requirement:
To update the existing brand image and change customer perception of Meldform Metals to communicate a modern ‘cutting edge’ business
Process:
We took our inspiration for the Meldform identity from “atomic symbols” (the standard used to identify metals), and developed the abbreviated form “Mm”. The Identity was rolled out across all marketing communications. The design style was created to adopt a clean modern feel with abstract images of the product and strong use of corporate colourways.
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