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British Pipeline Agency
Pipeline Agency:
Requirement:
Customer perception research flagged up probmes with the existing the current image and marcom.
Process:
We developed a brand image and communications that reflects BPA as a friendly, approachable and forward looking business. The logo reflects the strategic partnership between the owners BPA and SHELL but also the core business areas of Engineering and Operations services. The marketing material rcommunications a clean modern style highlighted with strong images of BPA personnel.
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